Written By Ashlee McNicole
(http://ashleemcnicolbooks.com/)

The truth is, a person can have a fantastic platform, great marketing, and an enviable network, but if they drop off the face of the planet, the strategy does nothing for them. Eventually, sales will decline or plateau, and no one will remember them until they make their next big debut. How can you prevent that?

Expanding Your Fan Base After a while, if you keep the same fans, your market is going to plateau. There will be nowhere to go...
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